Golden Coffee Willys Jeep at sunset

Our Story

Our Story

From Colombia's Coffee Region to Naples, Florida

The Beginning

Risaralda, Colombia

The Journey

Cartagena → Manhattan

The Restoration

Naples, Florida

Today

Golden Willy's Coffee

Colombian coffee farm in the mountains of Risaralda

Chapter One

The Mountains of Risaralda

It all began in the mountains of Risaralda, in the heart of Colombia's Coffee Region. There, among the mist and coffee fields that stretch to the horizon, I learned from childhood what coffee truly means: it's not just a drink, it's a way of life, a ritual passed down through generations.

For over 13 years, coffee has run through my veins, and every bean I serve carries that heritage with it.

Chapter Two

The Willys Was Always There

On the coffee farms of my homeland, the Willys isn't just a vehicle — it's the faithful companion that climbs and descends the mountains hauling freshly harvested coffee, a symbol of hard work, resilience, and tradition.

I saw that same spirit reborn in Cartagena, rolling through cobblestone streets, and years later in Manhattan, where my cousin's Willys became a unique presence amid the buzz of New York City — a reminder that our roots travel with us no matter the distance.

Golden Coffee founder beside the first Willys coffee cart in Cartagena
The first Golden Coffee Willys cart glowing at night in Cartagena
Golden Coffee red Willys cart serving coffee at an event in Naples, Florida
Golden Coffee team posing with the red Willys cart at a Naples night event

Chapter Three

Restored by Hand, Rolling in Naples

Today, that same Jeep — restored with my own hands and the same care put into a good cup of coffee — rolls through the streets of Naples, Florida. Golden Willy's Coffee was born from the idea of bringing that Colombian mountain here: the authentic flavor, the warmth of freshly brewed coffee, and the story of a Willys that has crossed borders without losing its essence.

"Every cup we serve is a piece of Risaralda, an embrace from my homeland to those tasting it for the first time."

Taste the Story

Every cup of Golden Coffee carries 13 years of passion, heritage, and the spirit of the Willys.